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Wall Street Journal best-selling author Jon Acuff reveals the steps to getting unstuck and back onto the path of being awesome.
Over the last 100 years, the road to success for most everyone has been divided into predictable stages. But three things have changed the path to success:
Boomers are realizing that a lot of the things they were promised aren’t going to materialize, and they have started second and third careers.
Technology has given access to an unprecedented number of people who are building online empires and changing their lives in ways that would have been impossible years ago.
The days of “success first, significance later,” have ended.
While none of the stages can be skipped, they can be shortened and accelerated. There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is Start gives readers practical, actionable insights to be more awesome, more often.
- Sales Rank: #9897 in Books
- Brand: HarperCollins Christian Pub.
- Published on: 2013-04-22
- Released on: 2013-04-22
- Original language: English
- Number of items: 1
- Dimensions: 9.29" h x .87" w x 6.26" l, 1.20 pounds
- Binding: Hardcover
- 288 pages
About the Author
Jon Acuff is the author of five books, including the New York Times Bestselling career book, Do Over. He’s helped companies like the Home Depot, Bose, Staples, and AutoTrader.com tell their stories. He’s a well-known public speaker, and his blogs have been read by millions of fans. He lives in Nashville with his wife, Jenny, and their two young daughters. Follow him on Twitter @JonAcuff and read his ideas at www.Acuff.me.
Most helpful customer reviews
140 of 162 people found the following review helpful.
Inspired some introspection that I wasn't anticipating. Worthwhile, overall.
By WEK
I learn from reading, but this is the first time I've learned from reviewing. As I prepared my write-up, I came to a shameful realization: I have a literary superiority problem. (That furious nodding sound you hear is my wife.) My review was going to begin with a disclaimer about how I generally don't read self-help books (or "personal development", or whatever you want to call them). I was then going to make a snide remark about how, as much as I really enjoyed the book and found it a valuable addition to my library, the author's fondness for all forms of the word "awesome" (especially "awesomeness") was tiresome and immature. Really? Who cares? I found it insightful, even (perhaps especially?) the simplest insights. I enjoyed it. And I need to get over myself.
459 of 555 people found the following review helpful.
Average. Not Awesome.
By vaxhack
Where to begin. My wife downloaded this book and we listened to it during a road trip this weekend.
It started well enough, but as chapter turned into platitude stuffed chapter, the eye rolling increased and the hope of a helpful book diminished. Basically, you have a guy who has moderate success for a few short years holed up in an office banging out an outline of how to be "awesome" even though he really hasn't done all that much himself. Most of the book isn't "wrong", but merely common sense ideas put into an outline and then expanded with personal experiences, cherry-picked studies and made-up platitudes about being awesome.
Wanna "Start"? Be prepare to write lists. There are lists of lists that he wants you to write down. Write down your abilities and assets. Write down your goals and dreams. Is this practical? Probably. Someone who sits down and does this will be encouraged to "start." After all, making a list is itself defined as "starting." Is making lists a ground-breaking idea or worthy of its own book? Are the lists he suggests more insightful than the lists suggested by thousands of other motivational book authors? Hardly. Hardly.
The author tries to protect himself from flaws in his logic or methods by using self-deprecating humor to point out that he isn't perfect. For instance, he mocks (accurately) such pithy, worthless statements we all seem to associate with motivational speakers like "Step out in faith" and "Follow your dreams and the universe will open doors...". This gives you the false hope that maybe THIS guy actually understands the frustration of listening to such nonsense. However, the author then proceeds to fill the book with his own, made up nonsense statements: "Don't focus on accomplishments, focus on awesome!" and "Chase your awesome!" and "Action always beats intention." (no duh. Sounds great though.)
Of course, the emperor wears no clothes. Merely mocking other's pithy statements, does not give you license to spew your own with immunity.
Amazon negative reviewers are "haters". Nothing constructive could possibly be gained from them. "Ignore the .004%!" is his message, repeated a couple of times in the book. Yet, there is one thing clear. The author will read this review. That much is very clear from his repeated references to Amazon reviews in this book: Asking for them; Counting them; Calculating percentages with them.
Unfortunately, listening to the audio version of this robs me of the satisfaction of throwing the book at a wall.
I guess one thing that really caused me to take this book with a grain of salt, is that the author admits that in 2007(ish) he was just a nobody who started working hard and after coming up with a popular blog idea, he did some speeches and was "found" by Dave Ramsey, who took a chance on giving him a job. That is his story. He mentions from going from giving speeches to just tens and hundreds of people before he met Dave to giving speeches to thousands after Dave put his power behind him. Now he is bestowing upon us minions the secrets of his great success.
To his credit, he admits this in the book, and even turns it into a point: you should stand on the shoulders of giants (in his case, Ramsey, of course, though I recall he initially says in the book that his "giant" is his father who is a preacher. That's nice and all melty inside my heart.)
But seriously, does anyone think that the author would be bestselling (should that or should it not have a hyphen?) without Ramsey? Even he admits no, crediting Ramsey as well as his father. However, he also takes credit for his own success in reference to the years (2-3? between 2007 and 2010 approximately) of work he did before Ramsey noticed him as the reason he was picked as the "chosen" one. The following quote isn't actually the author's, but it does convey the attitude dripping from the pages (or in my case, car speakers): "Yes, Ramsey put me over the top, but he picked me because I was such a busy little bee, and he saw my awesome potential. Me. Yes. I am awesome. He took a chance but really, he couldn't help himself. Any really smart man would have done the same thing. I mean, really! Look at me! You should try to be like me. Awesome. Maybe, maybe, you can. If you work hard and make lists. Like me. Awesome. Road to Awesome. More Awesome."
I am not giving this one star. That would be for just rotten ideas or obvious lies (mistakes like saying Terrell Owens caught over 1000 touchdowns (he didn't) I will give the benefit of the doubt and chalk up to bad editing)and as I indicated, these aren't horrible ideas, just common, every-day ideas badly presented.
I will give it something worse. Three stars. Because three stars is average. And that is where this book falls.
61 of 76 people found the following review helpful.
somewhat motivational, annoying style
By D. T. Kleven
I really like Dave Ramsey. I like his books, his financial advice, his radio show - EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches is the best book on business that I've read, and I plan to read it again as my own business continues to grow. Dave has been plugging his guy Jon Acuff and really promoting the new book "Start!", so I read it, assuming that it would be helpful given the recommendations. I was very disappointed.
I almost didn't read the whole thing, I was so annoyed with the style and wasn't getting anything helpful from it. I kept thinking, "why am I wasting my time on this? I could be reading Good to Great: Why Some Companies Make the Leap... and Others Don't, or Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business or anything by Seth Godin, or..." I slogged through the first 3 chapters and almost quit, but then I decided to read "just one more" and by that point, I was halfway done. Might as well finish, right?
My complaints are as follows:
It's really vague - he offers lots of cliches and vague platitudes. Not much concrete practical substance. His 5 main chapters had good titles, but unfortunately not much substance.
This seems like a book more about Jon than help for you or me. It is loaded with stories about his life. I think the book title could be titled "I'm Awesome! how a blogger got hired by Dave Ramsey and is now doing lots of public speaking and writing books." Very, very heavy on the personal anecdotes. It's one thing to use a personal story now and then to illustrate a point, but this book has more stories than points!
It has way too many pointless rabbit trails. It reads like a blogger with ADD compiled a bunch of random thoughts into a book. I found it incredibly annoying. Half the time, the rabbit trail serves no purpose whatsoever! None! Jon's brain went down the trail, so he figured he'd type it out so we could read it. I literally reread entire sections before concluding "that had absolutely nothing to do with his point." The book could have used a good editor, in my opinion.
His humor annoys me. Get a group of college students together for some group activity. You know the kid trying to be the stand-up comedian/ has a sarcastic comment for literally everything? That guy wrote a book titled "Start!".
In conclusion, maybe this book will help you. Maybe you love Acuff's blog and his other books (I've tried to read Stuff Christians Like, and I can't stand that one either). Maybe his style connects with you. Maybe the idea of Learning, Editing, Mastering, Harvesting and Guiding is helpful to you, regardless of how vague the actual content of these phases is. I wanted to like this book, but it just didn't work for me at all. I can't recommend it when there are so many more helpful books out there.
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