[J288.Ebook] Free Ebook Genograma y Mentoring: Mis Claves para Aprender a CAMBIAR (Spanish Edition), by Ernesto Miguel Beibe Mentor

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• Sales Rank: #3098514 in Books
• Published on: 2015-02-20
• Original language: Spanish
• Number of items: 1
• Dimensions: 9.00" h x .75" w x 6.00" l, .98 pounds
• Binding: Paperback
• 332 pages

About the Author
Autoridad Luce sombrero y viste tirantes. "A veces se me burlan..., ¡pero la moda la impongo yo!", me explica. Ernesto Beibe, mentor, irradia convicción y autoridad. Me hablan de su trabajo como asesor de rutilantes empresas y personajes de renombre (cuyo anonimato se reserva) a ambos lados del Atlántico, y he querido escucharle. Se sienta a mi lado: "Si quieres llegar a un acuerdo con alguien, ¡mejor siéntate a su lado que enfrente!", me adiestra. Será por eso porque le escucho con interés: "Puedes integrar lo que era disfuncional, hacerlo funcional", me anima. Y rubrica su actitud de firme templanza con su lema: "Independencia, libertad, dignidad". (extracto de la nota de Victor M. Amela, publicada en La Contra, Diario La Vanguardia, Barcelona, 9 de Febrero de 2013)

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[A718.Ebook] Ebook Download Minnie and Moo: The Case of the Missing Jelly Donut (I Can Read Book 3), by Denys Cazet

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Minnie's jelly donut is gone! Moo is sure it has been stolen. Can the cunning cows stop the crime wave before the donut-napper strikes again?

• Sales Rank: #35817 in Books
• Brand: Harper Collins
• Published on: 2006-09-05
• Released on: 2006-09-05
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .19" w x 6.00" l, .20 pounds
• Binding: Paperback
• 48 pages

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From School Library Journal
Grade 1-3–Cazet offers another strong entry in this beginning chapter-book series about two lovable cows. Minnie believes her jelly donut has been stolen and Moo is determined to catch the thief. Finding a blue feather nearby, she decides that a blue chicken must have committed the crime. Wearing poultry disguises, the bovines hide out in the henhouse, to the surprise of Elvis the rooster and a fox on the prowl. Readers will chuckle at the ending as the true culprit is discovered. The cheerful illustrations depict the action and contain details that are sure to elicit even more laughs. Fans of Minnie and Moo and readers new to the series will enjoy solving this mystery.–Laura Scott, Farmington Community Library, MI
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Gr. 1-3. Cows Minnie and Moo return in a gleefully silly, slapstick mystery that is right on target for readers ready for simple chapter books. While picnicking, Minnie notices that her jelly donut has disappeared. When a feather appears next to the empty pastry box, the cow sleuths deduce that the thief must be a chicken. Their investigation takes them to a chicken house, where they end up saving the birds from a hungry fox. The smoothly paced text is filled with dialogue that energetically ping-pongs between animal characters, and children will giggle over the cows' leaps in logic and bumbling sleuthing, illustrated to great effect in candy-colored pictures. A solid, enjoyable entry in Cazet's growing list of titles in the An I Can Read Book series. Gillian Engberg
Copyright © American Library Association. All rights reserved

Review
“The two funniest, most winsome cows on the early-reading circuit have to be Minnie and Moo.” (Kirkus Reviews (starred review of Minnie and Moo Meet Frankenswine))

Praise for Minnie and Moo: “It’s hard to find fun and clever early-reader books, but Cazet never lets us down.” (San Francisco Chronicle)

Most helpful customer reviews

3 of 3 people found the following review helpful.
The Rare Really Amusing Early Reader book
By Pop Bop
These books sort of work on the Muppets theory - interesting and personable characters, a bit of a plot, and a few chuckles for the parent reader. There's more dialogue than usual, which I like in an early reader. There's no heavy message, but there is a gentle good-natured vibe. The illustrations have a lot of energy, but the book as a whole isn't frantic or hyper. It's hard to find books that are engaging without grabbing you and screaming at you. The Minnie and Moo books are calmer than that, and sometimes that's a good thing. And anyway, what could be more interesting than the whereabouts of a missing jelly donut?

4 of 4 people found the following review helpful.
My 4 year old LOVES this book!
By A. Wooldridge
I highly recommend. It's got humor that even the parent will enjoy.

2 of 2 people found the following review helpful.
Great Series!
By Amazon Customer
These books are fun for adults and children alike - a rare quality for a book! Your child will love this easy to read book and you'll get a belly laugh from these hilarious characters.

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Updated in its 2nd edition,  Public Policy Analysis: The Essential Readings presents a collection of 67 key classic and contemporary readings on public policy and public policy issues.Spanning a wide range of topics and issues, this text aims to introduce readers to the underpinnings and current practices of the policymaking arena. Selected readings are viewed as “essential” by the authors, in that some of them are generally argued to be among the most influential in the field, or among the most frequently cited.

• Sales Rank: #303622 in Books
• Brand: Brand: Pearson
• Published on: 2012-03-17
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.10" w x 7.40" l, 1.10 pounds
• Binding: Paperback
• 384 pages

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From malware and DDoS attacks to firewalls and encryption, Chuck Easttom blends theoretical foundations with up-to-the-minute best-practice techniques. Starting with the absolute basics, he discusses crucial topics many security books overlook, including the emergence of network-based espionage and terrorism.

 

If you have a basic understanding of networks, that’s all the background you’ll need to succeed with this book: no math or advanced computer science is required. You’ll find projects, questions, exercises, case studies, links to expert resources, and a complete glossary–all designed to deepen your understanding and prepare you to defend real-world networks.

 

Chuck Easttom has worked in all aspects of IT, including network administration, software engineering, and IT management. For several years, he has taught IT topics in college and corporate environments, worked as an independent IT consultant, and served as an expert witness in court cases involving computers. He holds 28 industry certifications, including CISSP, ISSAP, Certified Ethical Hacker, Certified Hacking Forensics Investigator, EC Council Certified Security Administrator, and EC Council Certified Instructor. He served as subject matter expert for CompTIA in its development or revision of four certification tests, including Security+. He recently assisted the EC Council in developing its new advanced cryptography course. Easttom has authored 13 books on topics including computer security and crime.

 

Learn how to

  n  Understand essential network security concepts, challenges, and careers

  n  Learn how modern attacks work

  n  Discover how firewalls, intrusion detection systems (IDS), and virtual private networks (VPNs) combine to protect modern networks

  n  Select the right security technologies for any network environment

  n  Use encryption to protect information

  n  Harden Windows and Linux systems and keep them patched

  n  Securely configure web browsers to resist attacks

  n  Defend against malware

  n  Define practical, enforceable security policies

  n  Use the “6 Ps” to assess technical and human aspects of system security

  n  Detect and fix system vulnerability

  n  Apply proven security standards and models, including Orange Book, Common Criteria, and Bell-LaPadula

  n  Ensure physical security and prepare for disaster recovery

  n  Know your enemy: learn basic hacking, and see how to counter it

  n  Understand standard forensic techniques and prepare for investigations of digital crime

 

• Sales Rank: #323224 in Books
• Published on: 2013-11-07
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.20" w x 7.00" l, 1.70 pounds
• Binding: Paperback
• 512 pages

About the Author

Chuck Easttom is a security consultant, author, and trainer. He has authored fourteen other books on programming, Web development, security, and Linux. Chuck holds more than 28 different industry certifications including CISSP, CEH, CHFI, ECSA, CIW Security Analyst, MCSE, MCSA, MCDBA, MCAD, Server+, and more. He has served as a subject matter expert for the Computer Technology Industry Association (CompTIA) in the development or revision of four of their certification tests, including the initial creation of their Security+ certification. He also developed the ECES cryptography certification for the EC Council. Chuck is a frequent guest speaker for computer groups, discussing computer security. You can reach Chuck at his website (www.chuckeasttom.com) or by email at chuck@chuckeasttom.com.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Defensless Advice
By Bob Monroe
Just looking at the table of contents made my mouth salivate, because of the range of topics covered. Instead of throwing the reader into the wild world of security, Mr. Eastton starts off with chapter one on Networking. The reason why starting off a security book with networking 101 is important is simply because too many people don't understand the engine that runs the network. The author moves on into deeper topics as he progresses the reader through the book but continues to hammer the importance of knowing networking fundamentals throughout the book.

Like many of the Pearson brand books, each chapter ends with some thought provoking questions and he adds some nice exercises. The questions usually cause you to go and reread that portion of the chapter but it's the exercises that really reenforce the overall purpose of the information. The author isn't selling any certification or didn't seem to me to have an agenda other than provide a decent book on information security.

There is a major problem throughout the book; it must have been sitting on a shelf for a long time before it was actually published. I say this for several reasons and with all the respect in the world for an author with 23 certifications under his belt.

1. Mr Easttom calls a certain group of security professionals “Sneakers” when we actually call them “Penetration Tester” or Certificated Ethical Hackers (CEH). This group of folks break down further into red teams, social engineers, competitive business intelligence analysis and other fancy names depending on what they charge per hour and if they actually have a business address. In a nutshell, their job is to locate weaknesses in your network and report them to you.

2. The book starts off by poking hackers in the eye instead of showing the reader the difference between the types of hackers as he does later on in the book. There is a large problem with the organized crime portion of paid hackers. These hackers operate just like any other business except they have malicious intent as their mission statement. Then there are the state-sponsored hackers, the hactivists, the mafia hackers, the corporate espionage hackers and the disgruntled employees to worry about. None of which were really mentioned in the book.

3. Windows XP is discussed chapters before anything about Windows 8 is mentioned. Granted, there are differing opinions on how many computers are still operating Windows XP but there should be more focus on here and now operating systems.

4. The author talks about Internet Explorer (IE) and Netscape over Firefox, Safari or Chrome. The author links Firefox to Netscape but doesn't even mention any of the security/privacy issues surrounding IE. If you want secure browsing you need to be looking at Tails or Chrome, certainly not IE.

I was surprised to see the author bring up so many commercial products as viable solutions when there are quite a few open source products that have a better track record. Mr. Easttom does discuss what “Open Source” means but leads the reader astray by comparing the source code of volunteers versus closed source code of for-profit companies. Open source software is often just as good or better than commercial software because the people building the open software are doing so in an open environment where others can see and fix vulnerabilities before the product is released. Commercial software is propriety and difficult to detect flaws or vulnerabilities until the product has reached the market.

If the reader were looking for true countermeasures for their network they would be looking for defensive tools like Armitage with Metasploit, Nessus, Nmap, Kali, or even Fedora Security Spins. Snort is given a brief nod for it's intrusion detection capabilities but nothing is mentioned about Wireshark or other packet filtering packages. OphCrack is old news compared to using Python scripts for SQL injections and attacks on Apache servers.

It was nice to see the book covered some Linux security basics. Yes, the Bash vulnerability is a major media affair at the moment but it doesn't bother other 'nix that use Dash like Debian. Then there is big news about USB firmware being compromised. I would not expect that to be in the book because that is fairly new information. The problem is the author didn't tell the reader where to find the Common Vulnerability Enumeration (CVE) database. The CVE is the master collection of every vulnerability detected, the severity level and the impact it would have on your system. A book such as this needs to show the reader where to look for all the dirty little secrets.

The best place to find hacker news is by going into those areas and see what is shaping the next level of attacks. You can keep your hands clean and stick to Lifehacker.com and Network World or you can tighten up your browser security to head over to Hackin9.org, Offensive-Security.com, git-hub.org, Packetstorm.com, or Darknet.org.

Overall, I wish the book went into defending and countermeasures of a network. Instead, it was more of a dictionary description with very few tips or tricks. There were good questions and some great exercises but none of them would help out against an Advanced Persistent Threat (APT). APT wasn't even used as a term in the book. If you are looking for a sword to defend your network, this book is a butter-knife.

0 of 0 people found the following review helpful.
Basic intro to Network Security with dated product info
By Avidreader
This is very introductory textbook on the topic of Network Security that’s copyrighted 2014 with First Printing in October 2013.Yet, in Chapter 4, “Firewall Practical Applications”, the author uses as an example the Cisco PIX 515E firewall for which Cisco announced End of Life in 2008. That does not make too much sense. Also, the price of the PIX 515E in the book is quoted as between $1800 and $2600 depending on whether it’s new or refurbished. It’s a real stretch that in 2014 or even in 2013 a PIX 515E would have cost that much. As of the writing of this review, February 2015, you can pick up a PIX 515E on E-Bay for as little as $40.

Something does not make sense about this publication given its copyright date. Without exception, all of the chapter references listed in Appendix A are dated 2004 or before. While no one denies that security has a long history and many security principles are simply timeless, a publication on Network Defenses copyrighted 2014 ought to have a sprinkle of more recent references, especially given the evolution of networking and security threats over the last decade.

Having slammed the book for its dated product examples (there are a few more than just the PIX 515E), I would consider it a nice compilation of introductory info on a range of security topics, including encryption and firewall fundamentals, assessing system security, security standards and more. For someone entering the field of network security it is a reasonable starter, reinforced by exercises and multiple choice questions at the end of each chapter. But for a Security Professional, well, if you forgot your security and networking basics, scan through this book for a refresher.

1 of 1 people found the following review helpful.
Easy read for a difficult topic
By Kevin Patrick Waters
This book was a good refresher about information security concepts. I'd recommend it to anyone considering a career change to the world of InfoSec or to IT professionals wanting to protect their networks better.

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Assessing Reading (00) by Alderson, J Charles [Paperback (2000)]

• Published on: 2000
• Binding: Paperback

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Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

• Sales Rank: #94306 in Books
• Published on: 2009-08-31
• Original language: English
• Number of items: 1
• Dimensions: 10.87" h x .87" w x 8.76" l, 2.81 pounds
• Binding: Hardcover
• 320 pages

Amazon.com Review

Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Twelve Traits of the Best Brand Identity Firms

The choice for any client can be daunting. More than ever, there is a panoply of highly capable firms that specialize in brand identity. Which ones should companies trust to revitalize their brand? Whether the firms are global brand consultancies, multidisciplinary design offices, design boutiques, or specialists in areas such as packaging or interactivity, these core competencies hold true.

1. Strategic imagination. An ability to understand and align business goals with creative strategy and expression is critical.

2. Process focus. A disciplined process is used to foster collaboration, build trust, and ensure responsible decision-making and results.

3. Design excellence. Reducing a complex, meaningful idea to its visual essence requires skill, patience, and unending discipline, whether the endpoint is a symbol, a look and feel, or an integrated brand identity system.

4. Irrefutable logic. Creating a new system or brand architecture requires an ability to communicate a compelling case for change to any decision-maker, from the CEO to the director of marketing to a division head.

5. Alchemy. An ability to synthesize vast amounts of information and reduce it to a big idea. Also, an ability to cut through the clutter and see the “gold” in a marketing audit.

6. Empathy and insight. An ability to be collaborative and understand the perspectives of all stakeholders, to suspend judgment and transcend politics.

7. Flexibility and humor. An ability to keep an eye on the big picture despite constraints and challenges. A sense of humor always helps.

8. Mindfulness and curiosity. An awareness of what is going on in the wider world and insight into best practices and the branding landscape.

9. Tenacity. Boundless energy and the perseverance of a marathon runner are required to develop and refine key messages, new names, taglines, and branding guidelines.

10. Organization. Phase by phase, email by email, presentation by presentation, file by file, tracking and documentation are key.

11. Focus. First and foremost, the process must stay focused on the customer and their experience.

12. Passion. Passion fuels excellence and inspires brand engagement.

Review
"Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity. Very thorough and to the point, Wheeler's guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace." (San Francisco Book Review, January 25, 2010)

"We will be reading the book together as a company, and you should stoop and buy one now." (matchstic.com, August 25, 2009)

From the Back Cover
Who are you?

Who needs to know?

Why should they care?

How will they find out?

In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding.

Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process.

Enriched by new case studies showcasing successful world-class brands from Herman Miller and General Electric to the Obama '08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks.

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.
The Marketer

Alina Wheeler provides a practical structure for the brand building process.
Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.
Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.
Communication Arts

Most helpful customer reviews

1 of 1 people found the following review helpful.
Close to outstanding
By The Tao of Netflix
Although I have extensive experience in trademark and intellectual property law, I lack a formal education in branding and its language; I turned to this book to fill in the gaps and help me understand how to lead a branding and visual identity campaign.

As stated, this book is very close to outstanding, but not necessarily outstanding. At 4/5 stars, I clearly very highly recommend it. However, my criticism stems from the book's failure to clearly define its terms. I understand that branding is, largely by definition, a more artful business tool, but there is a whole branding lexicon that is not well explained in the book. As you work your way through the book, you'll encounter repeated uses of the word, so you come to build your own definition, but I would have found it useful if terms would have been clearly defined at the outset, rather than mush-ily and circularly defined.

Despite this limitation, the book does a wonderful job of demonstrating the numerous layers of brand identity, and the processes associated with leading a branding campaign, be it key messages, visual identity or name. Wonderfully laid out steps with good examples. Keep in mind, however, this is more of a survey book, not necessarily a textbook intended to be comprehensive in itself. So while it brilliantly lays out the processes, you'll need to use other resources to fill out any gaps you might have.

Additionally, perhaps as you'd expect from a leading branding book, this book is beautifully laid out and shows a great appreciation for information design. Its a visual feast for the eyes that you'll enjoy perusing.

1 of 1 people found the following review helpful.
A Good Reminder & Model For Brand Design
By Z. J. Walker
I really liked the way the book is laid out, not cluttered with lots of graphic examples and side notes. The downside of the book is that, although it provides some great examples, notes and guidelines, it doesn't go into very much detail on any given part of the brand design process, even leaving out key definitions to parts that aren't self explanatory. Despite the fact that it doesn't provide this detail, it is laid out in a way that will give you ideas or reminders as you go about designing your brand identity. If anything it's a nice book to look at.

4 of 4 people found the following review helpful.
Self Branding Tremendous help
By MNRA
First of all: this book has the greatest page layout i have ever seen! It's a pleasure to read. Every comment on the side of the page makes you have the A-ha moment. Every diagram summarizes just the strictly necessary without skipping on details. It's very visual, structured, yet so creative and textbook-ish like. The perfect balance between core fundamentals and illustrative examples. I could not stop reading it. Loving it more and more. Every time I read it there is something new.

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