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In this first of its kind insider’s guide, Yuli Ziv, Style Coalition’s founder, reveals the secrets behind her own online success and that of her network, which represents more than 200 top fashion and beauty bloggers, in partnership with Hearst magazines. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

• Sales Rank: #402597 in Books
• Brand: Brand: CreateSpace Independent Publishing Platform
• Published on: 2011-07-12
• Released on: 2011-07-12
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .44" w x 6.00" l, .59 pounds
• Binding: Paperback
• 194 pages

Features

• Used Book in Good Condition

Review
"Fashion bloggers, meet your Suze Orman." - DKNY Times

"You want to know our secrets? Buy this book." - Selectism

"As the founder of a top blogging network backed by Elle, Ziv (and a handful of other bloggers) share advice on how they turned their digital hobby into a lucrative business, securing their covetable seat at fashion shows and other key industry events." - Black Book

"A must-read if you are considering fashion blogging (or any blogging for that matter) and want to turn it into a profitable, full-time career. This is not Blogging 101, rather how to take an established site to the "next level." - Second City Style

About the Author
Yuli Ziv is an online media expert and entrepreneur revolutionizing the fashion industry. In 2008 she formed blogger network Style Coalition, which signed the first-of-its-kind exclusive partnership with ELLE magazine in 2010; produced some of the first large scale blogger campaigns for renowned brands; and helped many of its members earn thousands of dollars in revenue. Yuli also runs her own widely read blog and user-generated magazine MyItThings.com, She organizes and leads Fashion 2.0 panels and networking events in NYC which brings together hundreds of fashion innovators. Yuli is a noted speaker on social media and technology and has been quoted and featured in national media on the topic.

Most helpful customer reviews

15 of 15 people found the following review helpful.
This is THE book for serious bloggers!
By Autumn
If you are serious about blogging as a long term hobby or career and you want to know all the in's and out's then this is the book for you! I've bought and read over a dozen blogging books before and nothing was as informative and well written as this one. It is concise and to the point. Really, I could have skipped all those other books and just read this one. It thoroughly explains topics like credibility, legal jargon, connecting with brands, creating readership, managing social networks, building buzz about your blog, advertising, creating a rate card, getting into fashion week, what topics to write about, etc.

I think this book is far better than the others I've read because;
1. It is short and to the point which keeps your interest

2. It is arranged very well with a lot of helpful category headings so you can quickly reference sections

3. She covers monetary topics that no other book I have seen covers AND she covers them very well

4. She writes under the assumption that you already know how to use the internet and have some understanding of blogging and social networks, which if you are interested in blogging you probably do. So many other books are glorified tutorials on how to use the internet. It is as if they are written for people who have never even turned on a computer before. I don't need to read 100+ pages walking me through in painful detail how to create a blog on BlogSpot, it is self explanatory. Yuli knows her audience, accurately assumes most of their backgrounds with tech and the internet, and does not speak down to them.

5. It helps you create a blogging plan you can feel confident about and stick to it.

In short, if you are getting a book on blogging, want to spruce up your current blog, or make blogging a profitable use of your time get this book! You can skip the rest.

10 of 11 people found the following review helpful.
The bible for bloggers!
By Kimberlee Van Der Wall
I just finished reading this book, which only took me a few shorts hours and I loved it. As a fashion blogger myself, I found it so helpful.

Get your highlighters and pens ready! Yuli gives great tactical advice for bloggers. I found myself marking up the pages with lots of notes. She provides her insider knowledge that she has gain after years of experience. I especially found the Fashion Week section helpful because she explained how to approach them if your registration gets declined at first. It is possible to get in!

She interviews success stories such as Gala Darling and What I Wore. I love how she pointed out that we (bloggers) are all in this together. When you work with brands or go to Fashion Week, remember you are still representing all bloggers. So if they have a bad experience with you, they'll assume all bloggers are unprofessional. And yes most still think we work in our pajamas.

If you are serious about blogging then this book should be your bible. Are you going to pick up this book? You better!

5 of 5 people found the following review helpful.
A Must for Any Blogger- Fashion or Not
By Dina A. Fierro
Any blogger that aspires to a better blog, stronger working relationships with publicists and brands, and dolla dolla bills, y'all would be WELL advised to read this easy-to-navigage yet extraordinarily valuable book.

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• Published on: 1600
• Binding: Paperback

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[L661.Ebook] PDF Ebook Sugar Rush: Master Tips, Techniques, and Recipes for Sweet Baking, by Johnny Iuzzini, Wes Martin

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Sugar Rush is a complete baking course in a book with everything a home baker needs to confidently turn out 150+ sweets with sophisticated flavors.
 
James Beard–award-winning pastry chef Johnny Iuzzini returns to basics, sharing his expert tips on fundamentals such as making caramel and mixing butter cakes, with accompanying step-by-step photographs, before moving on to recipes for Salted Caramels and Sticky Caramel Date Cake. After mastering the simple method for making light-as-air meringues, anyone can make ethereal espresso marshmallows, mile-high soufflés, and chewy French macaron sandwich cookies. Readers can finally expand their cake and ice cream horizons to embrace flavors as thrilling as those in Brown Sugar-Molasses Layer Cake and Bitter Orange Ice Cream. The 250 photographs include both instructive technique shots to reassure bakers at every turn as well as stunning photographs of the ready-to-eat treats. With Sugar Rush, baking at home has never been easier—or more inviting.

• Sales Rank: #66151 in Books
• Published on: 2014-09-30
• Released on: 2014-09-30
• Original language: English
• Number of items: 1
• Dimensions: 10.29" h x 1.29" w x 8.82" l, 1.25 pounds
• Binding: Hardcover
• 352 pages

Review
“It’s always a pleasure to see the fireworks that a master pastry chef like Johnny can produce. But what makes this book indispensable to anybody who loves to bake is the way he explains basic baking principles and shares his vast knowledge. Every kitchen should have this book, including mine.”
--Duff Goldman
 
"I was first introduced to Johnny Iuzzini's artistry at Jean-Georges. He's like a modern-day Willy Wonka, creating desserts with a whimsical nature—and because I am a passionate lover of all things sweet, I became a huge fan. This book is a great way for people to take his playful spin on desserts and re-create them in their own home."
--Giada De Laurentiis

About the Author
JOHNNY IUZZINI, winner of the James Beard award for Outstanding Pastry Chef and recognized as one of the 10 Most Influential Pastry Chefs in America by Forbes, was the executive pastry chef of the world-renowned Jean Georges restaurant in New York City for ten years and also the head judge of Top Chef: Just Desserts. He currently runs his own pastry and culinary arts consulting company named Sugar Fueled Inc.

Most helpful customer reviews

57 of 59 people found the following review helpful.
A must have for the home baker!
By D. Mazzuchin
I don't write many reviews but couldn't pass up writing about this book. I love to bake and I have more cookbooks than I know what to do with. I buy them and they end up on a shelf, really fancy space fillers. I can assure you, that will not be the fate of this book. I don't know where to begin.

The photos are amazing! Not only are they beautiful but take you through a photo tutorial of many of the recipes. I like to see what a recipe should look like when it's complete. The info is thorough and gives you so many useful tips. It takes things that look like they should be difficult and makes them doable. The few recipes I've tried out so far were easy enough for just about anyone that can read and all turned out amazing. My biggest issue with the book is deciding what to try next. In many cookbooks I buy there is a small percentage of recipes that I actually use or want to try, the ones that hooked me into buying it. The rest of the recipes end up being fillers that I never look at. This might be the first book I've gotten where I want to try everything! I can see this book as easily becoming one of my favorites.

5 of 5 people found the following review helpful.
Expected perfection
By Robert E. Connoley
I didn't know what to expect from this book. All three collaborators have my highest regard, and Iuzzini's last book is well worn on my shelf. But since he's more a tv chef now I wasn't sure what would show up, and as it turns out a vast set of basics and classics with modern knowledge of technique and ingredient, with his charming personality. Roughly 160 recipes are included with beautiful pics, so you'll have plenty to play with or drool over. This is not Dessert Fourplay with its modern quirkiness. This is comparable to Lebovitz's Room for Dessert. I consider myself an advanced pastry chef and will get plenty of use out of it, but this book is perfect for both the beginner and intermediate cook.

36 of 36 people found the following review helpful.
An absolutely gorgeous book! Perfect for novices to expert bakers - something for everyone!
By P. Greer
Sugar Rush is a big, beautiful book. It’s absolutely gorgeous and with holiday shopping just around the corner it would make a perfect gift for you or someone you really, really like! Seriously, if you have any sort of foodie on your holiday list, look no further.

The book opens with an introduction by Dorie Greenspan (I know!), which that right there should tell you how wonderful this book is! That is followed by a getting started section that covers ingredients, equipment, tools, and bakeware.

The rest of the book is divided into nine sections: Custards and Creamy Desserts; Eggs and Meringue; Caramel; Cakes, Cupcakes, Brownies, and Muffins; Cookies, Tea Cakes and Biscuits; Tarts, Cobblers and Crisps; Yeast Doughs; Glazes, Frosting, Fillings and Sauces; and Building a Balanced Dessert.

Each section opens with the general basic info about the desserts in that section. I marked so many things to try:

Custards and Creamy Desserts: Vanilla Cream Sauce, Ginger Spice Ice Cream, Coffee Cardamom Pastry Cream, Toasted Almond-Cinnamon Panna Cotta.

Eggs and Meringue: French Meringue, Swiss Meringue, Italian Meringue (who knew there where this many meringues!), Crunchy Meringue Cookies, Bittersweet Chocolate Mousse, Banana-Rum Mouse, Espresso Marshmallows, and Browned Butter Crepes.

Caramel: Dry Caramel vs. Wet Caramel (again, had no idea there types of caramel), Candied Hazelnuts, Caramel Pudding, Earl Grey Creme Caramel.

Cakes, Cupcakes, Brownies, and Muffins: Crumb Cake, Chocolate Cupcakes, Olive Oil Sponge Cake, Flourless Chocolate Meringue Cake, and Spicy Malted Chocolate Chipotle Brownies.

Cookies, Tea Cakes and Biscuits: Killer Chocolate Chip Cookies, Chocolate Snowballs, Fluffy Buttermilk Biscuits.

Tarts, Cobblers, and Crisps - Sweet Tart Dough, Citrus Tart Dough, Chocolate Tart Dough, Caramel-Walnut Tart, Smoky Chocolate Ginger Ganache Tart, and Gooey Chocolate-Caramel Tart.

Yeast Doughs: Brioche, Pecan-Caramel Sticky Buns, and Fresh Yeast Donuts.

Glazes, Frostings, Fillings and Sauces: Shiny Chocolate Glaze, Buttercream with 7 variations, and Candied Citrus Peel.

Building a Balanced Dessert: combining several of the desserts into one amazing dessert, for example: The Vanilla-Banana Caramel Cake using Vanilla Sponge Cake, Banana-Rum Mousse, Caramelized Bananas, and Candied Hazelnuts!

I can not say enough good things about this book. It is like a textbook for baking, with gorgeous step-by-step photos. There are mother recipes that you can learn and master and then move on to the more compacted recipes. Dorie Greenspan says it best in the intro when she states that she wishes she had had this book back when she was learning to bake. The thing is it’s perfect for people who are just learning to bake, people who bake occasionally and want to step up their game, and those that bake regularly and want to learn new tips and tricks from a master pastry chef.

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Complete summary of Donald J. Trump's book: "Time to Get Tough: Make America #1 Again!".

This summary of the ideas from Donald J. Trump's book "Time to Get Tough" reveals the business leader's plan to restore America's greatness. According to him, the Republicans have turned America into an unprecendented mess. In his book, Trump explains the action that needs to be taken to restore American prosperity.

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• Sales Rank: #755917 in eBooks
• Published on: 2013-06-21
• Released on: 2013-06-21
• Format: Kindle eBook

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5 of 5 people found the following review helpful.
Learning Trumps Plan
By Alison G. Adams
This is a great quick review of the thoughts and mind of one of the most successful businessmen in America. Donald Trump is very direct in not only outlining the problems we face, but in laying out some common sense solutions that will turn America back to strength and power.

0 of 0 people found the following review helpful.
for $6 a bit expensive for such a surface review ...
By G. Larkin
for $6 a bit expensive for such a surface review, but OK to read the "background" to Trump's "thoughts" although that migh be to big a word for this

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• Sales Rank: #4694183 in Books
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KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

• Sales Rank: #102240 in Books
• Brand: Ghemawat, Pankaj
• Published on: 2009-07-12
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .40" w x 7.00" l, .57 pounds
• Binding: Paperback
• 192 pages

From the Back Cover
KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

About the Author
Pankaj Ghemawat is professor of business administration at the Harvard Business School. He is the author of several widely influential articles on investment, disinvestment, and sustaining competitive advantage, and was formerly a consultant with McKinsey & Company.

Excerpt. © Reprinted by permission. All rights reserved.
Preface

This book grew out of my experience, over the last four years, teaching and then running Harvard Business School's required first-year course on Competition and Strategy My colleagues and I were dissatisfied with the strategy textbooks and disinclined to assign a mish-mash of book chapters and articles instead. As a result, I, along with some of them, began to write conceptual notes for our students. These notes, which have since been revised several times, constitute the core of this book.

Strategy and the Business Landscape has several distinguishing features.

First and perhaps most obviously, it begins with and maintains a historical perspective on the field of strategy This approach offers several advantages. It avoids imposing an arbitrary definition of strategy on the reader. Tracking changing conceptions of strategy can also help identify patterns in what might otherwise seem to be just the random churn of ideas. Most ambitiously, an understanding of the history of the field may foster an ability to sort through the continual barrage of new ideas—some good and others bad—about strategy.

Second, this book tries to be contemporary as well as historically grounded. Thus Chapter 2 begins by reviewing early work on environmental analysis, particularly Michael Porter's influential "five-forces" framework (which is standard practice), but goes on to discuss newer ways of thinking about the business landscape (which is not). Chapter 3 pursues a parallel line of development, starting with the early work on competitive positioning but culminating in the more recent conceptualizations of added value and rugged landscapes. Chapters 4 and 5 deal with dynamic issues—the sustainability of superior performance and the instrumental roles of capabilities and commitments—that most strategists have only begun to address since the mid-1980s.

Third, this book uses firm-centered, value-based logic to bridge some of the great debates about strategy. It addresses the debate about internal versus external focus by concentrating on the firm in relation to its environment, aided by the visual imagery of the business landscape. The debate about competition versus cooperation is channeled into the recognition that both kinds of relationships affect a firm's added value as well as its ability to sustain and appropriate some of that value over time. And the debate about the activity-system vs. resource-based views of the firm is dealt with at length in Chapter 5, which emphasizes both the complementarity of these two perspectives on strategy and the way in which they need to be extended.

Fourth, this book tries to be practical as well as rigorous. Key concepts are laid out succinctly (but with suggestions for additional reading in the notes). They are illustrated with rich examples, often drawn from consulting work. In addition, the process of actually applying these concepts to real-world situations is discussed in some detail.

Finally, this book focuses on business- rather than corporate-level strategy. While strategies at the corporate and business levels intersect to some extent Significant differences are also apparent in many of the management issues raised. In addition, corporate strategy may have less immediate relevance to most of the M.B.A. students taking an introductory course on strategy. Having said that, there are obviously a number of good readings on corporate strategy that can be assigned in conjunction with this book for a course whose scope extends to corporate- as well as business-level issues.

It would have been impossible to prepare this book without aid and support from a number of different quarters. My most obvious debt is to my coauthors on the individual chapters in this book, David J. Collis, Gary P Pisano, and Jan W. Rivkin. Each pushed the chapter in which he was involved to a new level. Each also provided copious feedback on some of the other chapters in this book, although none of the three should be presumed to agree entirely with the end-product.

I am also greatly indebted to the other colleagues with whom I have taught the Competition and Strategy course at Harvard. All of them have stimulated and sharpened my thinking about business strategy, and some of them have commented on earlier drafts of the chapters in this book as well. I am especially grateful to Adam Brandenburger, for developing and helping educate me about a number of the key ideas in this book, as well as for reading and commenting on a number of the draft chapters.

I owe another very important debt to our students in the Competition and Strategy course, who were an invaluable source of feedback on earlier versions of the chapters in this book. Their perspective on what worked and what didn't greatly helped reorganize and refine the exposition in this book.

In addition, I should thank a number of reviewers for their guidance:

–Ralph Biggadike, Columbia University
–Tina Dacin, Texas A&M University
–Daniel E. Levinthal, University of Pennsylvania
–Joseph T. Mahoney, University of Illinois at Urbana-Champaign
–George Puia, Indiana State University
–John A. Seeger, Bentley College
–Mark Shanley, Northwestern University
–Todd Zenger, Washington University

Finally, I am also very grateful to the teams assembled by Addison Wesley Longman and Prentice Hall for their support of this project; to my research associates, Bret Baird and Courtenay Sprague, for helping me push this work toward completion; to my exceptionally able assistant, Sharilyn Steketee, who made the process as painless as possible; and to my wife, Anuradha Mitra Ghemawat. Thank you all.

Boston
May 2000

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0 of 0 people found the following review helpful.
Five Stars
By Jeff Rose
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4 of 4 people found the following review helpful.
Should you this textbook if you're not a student?
By Jackal
This is a university textbook that might be relevant even if you're not a student. Read on:

By reading this book you get an insight into what is currently (or maybe recently) taught at HBS's business policy course. This is important because once this course was taught by Michael Porter. He wrote Competitive Strategy: Techniques for Analyzing Industries and Competitors and Competitive Advantage: Creating and Sustaining Superior Performance several decades ago. They were seminal books then and Porter has had a major influence on the field of business policy and strategy. These two books are still very readable because they talk about fundamental issues, which just doesn't go away with time. However, since those books are over 25 years old some things will be missing. That is where the current book fits in. The HBS course is still heavily dominated by Porter's ideas but by reading this book you get a good view what the people close to Porter's ideas consider as useful additions to the two original books.

I would not recommend this book unless you've read Porter's two books. The current book is very brief and doesn't do full justice to the original ideas. I think this limits the potential customers to people in consulting, management, and academia that are really interested in the field of strategic management from a practical perspective. If you don't already know the field this book is not for you

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